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Google’s algorithm updates are known to be the storms that can either capsize sailors or push them to set better courses. The search engine giant’s core updates have been rattling digital waters for years, and when the March 2024 wave made landfall, many online mariners found themselves adrift. Understanding the…
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As we kick off the new year, it’s the perfect time to reflect. What a year it has been! In 2023, we once again ended on a high note by winning the prestigious UK Search Award for Best Low-Budget SEO Campaign. This time, it was for our remarkable SEO campaign…
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AI is throwing in an unexpected twist on work – are people ready to roll with the changes? The rise of artificial intelligence over the past few years has taken the job market by storm, and it’s not showing any signs of slowing down. In fact, recent reports have revealed…
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The world of SEO has been constantly evolving, with rankings on search engines influenced by a multitude of factors. Link building used to be the undisputed king in this regard and was seen as an essential vote for any website’s credibility. Fast forward to today, search engines are using more…
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Wow, what a year 2022 was! After dealing with so many obstacles, we closed the year on an incredible high note. We’re thrilled to have taken home first prize at the UK Search Awards for Best Low-Budget SEO Campaign. This accolade is an incredible testament not only to all the…
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Going against the grain In times of uncertainty, businesses’ natural first instinct is to cut back their digital marketing across all areas, including SEO, online advertising and content marketing. It’s a normal reaction as companies try to safeguard their revenues and keep trading. But a number of studies have actually shown…
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Why page speed matters The need for faster websites is increasing daily, as we continue to crave for instant information, anywhere, anytime. However, a lot of websites face a very common problem: lack of performance in page loading. Usually, this is caused by the increasing number of features that websites have…
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Naughty Google! Google has once again been in the news… and not for good reasons. Recently it has been accused of scraping content from websites and publishing them directly on search results. It’s not the first time, and on this occasion, it is by song lyrics website Genius, which had a…
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With the start of the year, we thought it would be good to look at some of the key trends that may impact on your SEO strategies. There are many emerging trends right now, we’ve highlighted five we believe are especially noteworthy. Becoming ubiquitous SEO has shifted from making websites…
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Banksy’s latest stunt, shredding his art piece seconds after selling it for £1m made me think about the old debate of whether SEO is a science or an art. I personally think it’s both but with a bit more weight on the art side. This is because mathematical and algorithmic…
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